G2 Vendor Directory

Pipeline CRM vs. HubSpot

Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.

Pipeline CRM

Seattle, WA

HubSpot

Cambridge, Massachusetts, United States

MetricPipeline CRMHubSpot
Avg. rating4.34.4
Total reviews95438,053
Review growth (QoQ)-80.0%+273.3%
Products on G2112
Categories covered463
Best category rank#13 in Google Workspace for Sales#1 in Marketing Automation
Small Business66.6%56.5%
Mid-Market27.2%38.2%
Enterprise6.2%5.3%