Pickit vs. Aprimo
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Pickit | Aprimo |
|---|---|---|
| Avg. rating | 4.5 | 4.3 |
| Total reviews | 120 | 337 |
| Review growth (QoQ) | — | +73.7% |
| Products on G2 | 1 | 1 |
| Categories covered | 5 | 5 |
| Best category rank | #10 in Photo Management | #5 in Marketing Resource Management |
| Small Business | 44.8% | 33.1% |
| Mid-Market | 42.2% | 32.1% |
| Enterprise | 12.9% | 34.8% |