Permutive vs. Amazon
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Permutive | Amazon |
|---|---|---|
| Avg. rating | 4.5 | 4.5 |
| Total reviews | 91 | 918 |
| Review growth (QoQ) | +150.0% | -10.0% |
| Products on G2 | 1 | 12 |
| Categories covered | 2 | 11 |
| Best category rank | #2 in Data Management Platform (DMP) | #2 in Payment Processing |
| Small Business | 18.7% | 56.0% |
| Mid-Market | 45.1% | 30.6% |
| Enterprise | 36.3% | 13.4% |