Pencil vs. SOCi
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Pencil | SOCi |
|---|---|---|
| Avg. rating | 4.7 | 4.5 |
| Total reviews | 16 | 5,028 |
| Review growth (QoQ) | — | -86.9% |
| Products on G2 | 1 | 1 |
| Categories covered | 4 | 15 |
| Best category rank | #41 in Social Media Advertising | #2 in Online Reputation Management |
| Small Business | 75.0% | 53.3% |
| Mid-Market | 18.8% | 30.8% |
| Enterprise | 6.3% | 15.9% |