Payload vs. Umbraco
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Payload | Umbraco |
|---|---|---|
| Avg. rating | 4.9 | 4.5 |
| Total reviews | 59 | 1,080 |
| Review growth (QoQ) | — | -2.4% |
| Products on G2 | 1 | 1 |
| Categories covered | 3 | 4 |
| Best category rank | #26 in Headless CMS | #4 in Web Content Management |
| Small Business | 86.2% | 52.1% |
| Mid-Market | 13.8% | 35.2% |
| Enterprise | 0.0% | 12.7% |