Payload vs. Shopify
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Payload | Shopify |
|---|---|---|
| Avg. rating | 4.9 | 4.4 |
| Total reviews | 59 | 6,587 |
| Review growth (QoQ) | — | -76.5% |
| Products on G2 | 1 | 8 |
| Categories covered | 3 | 11 |
| Best category rank | #26 in Headless CMS | #1 in E-Commerce Platforms |
| Small Business | 86.2% | 78.0% |
| Mid-Market | 13.8% | 17.3% |
| Enterprise | 0.0% | 4.8% |