Optimal vs. Qualtrics
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Optimal | Qualtrics |
|---|---|---|
| Avg. rating | 4.4 | 4.4 |
| Total reviews | 72 | 4,295 |
| Review growth (QoQ) | +80.0% | -83.3% |
| Products on G2 | 1 | 4 |
| Categories covered | 5 | 19 |
| Best category rank | #2 in User Research Repositories | #1 in Exit Interview Management |
| Small Business | 22.4% | 19.8% |
| Mid-Market | 38.8% | 34.4% |
| Enterprise | 38.8% | 45.8% |