Nielsen vs. Lotame
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Nielsen | Lotame |
|---|---|---|
| Avg. rating | 3.8 | 4.3 |
| Total reviews | 92 | 117 |
| Review growth (QoQ) | — | -100.0% |
| Products on G2 | 3 | 1 |
| Categories covered | 8 | 2 |
| Best category rank | #4 in Audience Data Providers | #5 in Audience Data Providers |
| Small Business | 37.4% | 29.9% |
| Mid-Market | 26.4% | 56.4% |
| Enterprise | 36.3% | 13.7% |