NextRoll vs. Basis Technologies
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | NextRoll | Basis Technologies |
|---|---|---|
| Avg. rating | 4.2 | 4.5 |
| Total reviews | 1,467 | 290 |
| Review growth (QoQ) | -79.8% | — |
| Products on G2 | 2 | 1 |
| Categories covered | 20 | 8 |
| Best category rank | #1 in Retargeting | #4 in Digital Audio Advertising |
| Small Business | 43.4% | 64.8% |
| Mid-Market | 45.7% | 27.9% |
| Enterprise | 10.9% | 7.2% |