Missive vs. Zoho
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Missive | Zoho |
|---|---|---|
| Avg. rating | 4.7 | 4.4 |
| Total reviews | 861 | 32,525 |
| Review growth (QoQ) | -85.0% | -39.8% |
| Products on G2 | 1 | 96 |
| Categories covered | 9 | 223 |
| Best category rank | #4 in Shared Inbox | #1 in Customer Self-Service |
| Small Business | 87.9% | 66.9% |
| Mid-Market | 11.9% | 25.8% |
| Enterprise | 0.2% | 7.3% |