Mintel Group Ltd vs. WPP
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Mintel Group Ltd | WPP |
|---|---|---|
| Avg. rating | 4.5 | 3.8 |
| Total reviews | 35 | 48 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 2 |
| Categories covered | 1 | 3 |
| Best category rank | #5 in Market Research Services | #4 in Market Research Services |
| Small Business | 31.4% | 33.3% |
| Mid-Market | 40.0% | 22.9% |
| Enterprise | 28.6% | 43.8% |