Lotame vs. Nielsen
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Lotame | Nielsen |
|---|---|---|
| Avg. rating | 4.3 | 3.8 |
| Total reviews | 117 | 92 |
| Review growth (QoQ) | -100.0% | — |
| Products on G2 | 1 | 3 |
| Categories covered | 2 | 8 |
| Best category rank | #5 in Audience Data Providers | #4 in Audience Data Providers |
| Small Business | 29.9% | 37.4% |
| Mid-Market | 56.4% | 26.4% |
| Enterprise | 13.7% | 36.3% |