Lookback vs. Alida
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Lookback | Alida |
|---|---|---|
| Avg. rating | 4.3 | 4.4 |
| Total reviews | 21 | 132 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 2 |
| Best category rank | #56 in User Research | #29 in User Research |
| Small Business | 4.8% | 10.9% |
| Mid-Market | 61.9% | 27.9% |
| Enterprise | 33.3% | 61.2% |