Localytics vs. AppsFlyer
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Localytics | AppsFlyer |
|---|---|---|
| Avg. rating | 3.9 | 4.5 |
| Total reviews | 18 | 780 |
| Review growth (QoQ) | — | -98.9% |
| Products on G2 | 1 | 1 |
| Categories covered | 4 | 8 |
| Best category rank | #11 in Mobile Attribution | #2 in Mobile App Optimization |
| Small Business | 11.1% | 30.5% |
| Mid-Market | 61.1% | 42.0% |
| Enterprise | 27.8% | 27.5% |