LeadFWD vs. Act-On Software
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | LeadFWD | Act-On Software |
|---|---|---|
| Avg. rating | 4.4 | 4.1 |
| Total reviews | 57 | 1,071 |
| Review growth (QoQ) | — | -90.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 4 | 9 |
| Best category rank | #88 in Marketing Automation | #14 in Lead Scoring |
| Small Business | 63.0% | 39.0% |
| Mid-Market | 33.3% | 49.4% |
| Enterprise | 3.7% | 11.6% |