Laybuy vs. Afterpay
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Laybuy | Afterpay |
|---|---|---|
| Avg. rating | 4.3 | 4.2 |
| Total reviews | 10 | 43 |
| Review growth (QoQ) | — | -50.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 1 |
| Best category rank | #22 in Installment Payment and Buy Now Pay Later (BNPL) | #6 in Installment Payment and Buy Now Pay Later (BNPL) |
| Small Business | 60.0% | 84.6% |
| Mid-Market | 20.0% | 10.3% |
| Enterprise | 20.0% | 5.1% |