Lative vs. Salesforce
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Lative | Salesforce |
|---|---|---|
| Avg. rating | 4.8 | 4.4 |
| Total reviews | 20 | 104,735 |
| Review growth (QoQ) | — | +176.0% |
| Products on G2 | 1 | 30 |
| Categories covered | 4 | 168 |
| Best category rank | #13 in Sales Planning | #1 in CRM |
| Small Business | 5.9% | 28.4% |
| Mid-Market | 58.8% | 43.8% |
| Enterprise | 35.3% | 27.8% |