Lative vs. Gong
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Lative | Gong |
|---|---|---|
| Avg. rating | 4.8 | 4.7 |
| Total reviews | 20 | 6,779 |
| Review growth (QoQ) | — | -55.2% |
| Products on G2 | 1 | 1 |
| Categories covered | 4 | 7 |
| Best category rank | #13 in Sales Planning | #1 in Conversation Intelligence |
| Small Business | 5.9% | 13.3% |
| Mid-Market | 58.8% | 68.9% |
| Enterprise | 35.3% | 17.8% |