Lately vs. Buffer
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Lately | Buffer |
|---|---|---|
| Avg. rating | 4.5 | 4.3 |
| Total reviews | 15 | 1,086 |
| Review growth (QoQ) | — | -72.7% |
| Products on G2 | 1 | 2 |
| Categories covered | 1 | 2 |
| Best category rank | #116 in Social Media Management | #17 in Social Media Management |
| Small Business | 80.0% | 71.1% |
| Mid-Market | 13.3% | 22.4% |
| Enterprise | 6.7% | 6.4% |