Kit vs. Ziff Davis
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Kit | Ziff Davis |
|---|---|---|
| Avg. rating | 4.4 | 4.2 |
| Total reviews | 236 | 2,761 |
| Review growth (QoQ) | -78.6% | +14.3% |
| Products on G2 | 1 | 13 |
| Categories covered | 1 | 17 |
| Best category rank | #24 in Email Marketing | #3 in Email Archiving |
| Small Business | 92.3% | 57.2% |
| Mid-Market | 6.0% | 33.3% |
| Enterprise | 1.7% | 9.6% |