Kit vs. Intuit Mailchimp
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Kit | Intuit Mailchimp |
|---|---|---|
| Avg. rating | 4.4 | 4.3 |
| Total reviews | 236 | 18,432 |
| Review growth (QoQ) | -78.6% | -71.0% |
| Products on G2 | 1 | 2 |
| Categories covered | 1 | 14 |
| Best category rank | #24 in Email Marketing | #2 in Email Testing |
| Small Business | 92.3% | 71.9% |
| Mid-Market | 6.0% | 20.8% |
| Enterprise | 1.7% | 7.3% |