Kantar vs. Similarweb
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Kantar | Similarweb |
|---|---|---|
| Avg. rating | 4.2 | 4.5 |
| Total reviews | 14 | 1,671 |
| Review growth (QoQ) | — | -31.0% |
| Products on G2 | 1 | 5 |
| Categories covered | 1 | 16 |
| Best category rank | #14 in Digital Advertising Intelligence | #1 in Digital Advertising Intelligence |
| Small Business | 21.4% | 26.0% |
| Mid-Market | 50.0% | 42.8% |
| Enterprise | 28.6% | 31.3% |