Insight Lab vs. WPP
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Insight Lab | WPP |
|---|---|---|
| Avg. rating | 4.5 | 3.8 |
| Total reviews | 31 | 48 |
| Review growth (QoQ) | +200.0% | — |
| Products on G2 | 1 | 2 |
| Categories covered | 1 | 3 |
| Best category rank | #10 in Market Research Services | #4 in Market Research Services |
| Small Business | 22.6% | 33.3% |
| Mid-Market | 51.6% | 22.9% |
| Enterprise | 25.8% | 43.8% |