InMarket vs. Impact
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | InMarket | Impact |
|---|---|---|
| Avg. rating | 4.3 | 4.4 |
| Total reviews | 56 | 2,803 |
| Review growth (QoQ) | — | -32.7% |
| Products on G2 | 2 | 3 |
| Categories covered | 12 | 16 |
| Best category rank | #24 in Retail Analytics | #1 in Influencer Marketing Platforms |
| Small Business | 32.1% | 77.5% |
| Mid-Market | 58.9% | 17.4% |
| Enterprise | 8.9% | 5.0% |