InMarket vs. Act-On Software
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | InMarket | Act-On Software |
|---|---|---|
| Avg. rating | 4.3 | 4.1 |
| Total reviews | 56 | 1,071 |
| Review growth (QoQ) | — | -90.0% |
| Products on G2 | 2 | 1 |
| Categories covered | 12 | 9 |
| Best category rank | #24 in Retail Analytics | #14 in Lead Scoring |
| Small Business | 32.1% | 39.0% |
| Mid-Market | 58.9% | 49.4% |
| Enterprise | 8.9% | 11.6% |