Impact vs. Cision
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Impact | Cision |
|---|---|---|
| Avg. rating | 4.4 | 3.9 |
| Total reviews | 2,803 | 2,391 |
| Review growth (QoQ) | -32.7% | -13.0% |
| Products on G2 | 3 | 4 |
| Categories covered | 16 | 8 |
| Best category rank | #1 in Influencer Marketing Platforms | #2 in PR CRM |
| Small Business | 77.5% | 48.5% |
| Mid-Market | 17.4% | 34.3% |
| Enterprise | 5.0% | 17.2% |