Impact vs. AppDirect
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Impact | AppDirect |
|---|---|---|
| Avg. rating | 4.4 | 4.6 |
| Total reviews | 2,803 | 964 |
| Review growth (QoQ) | -32.7% | -30.0% |
| Products on G2 | 3 | 2 |
| Categories covered | 16 | 6 |
| Best category rank | #1 in Influencer Marketing Platforms | #3 in Affiliate Marketing |
| Small Business | 77.5% | 84.0% |
| Mid-Market | 17.4% | 13.9% |
| Enterprise | 5.0% | 2.0% |