illumin vs. The Trade Desk
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | illumin | The Trade Desk |
|---|---|---|
| Avg. rating | 4.3 | 4.4 |
| Total reviews | 157 | 191 |
| Review growth (QoQ) | +37.5% | -52.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 6 | 10 |
| Best category rank | #4 in Demand Side Platform (DSP) | #2 in Display Advertising |
| Small Business | 60.7% | 33.2% |
| Mid-Market | 30.0% | 43.3% |
| Enterprise | 9.3% | 23.5% |