illumin vs. Basis Technologies
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | illumin | Basis Technologies |
|---|---|---|
| Avg. rating | 4.3 | 4.5 |
| Total reviews | 157 | 290 |
| Review growth (QoQ) | +37.5% | — |
| Products on G2 | 1 | 1 |
| Categories covered | 6 | 8 |
| Best category rank | #4 in Demand Side Platform (DSP) | #4 in Digital Audio Advertising |
| Small Business | 60.7% | 64.8% |
| Mid-Market | 30.0% | 27.9% |
| Enterprise | 9.3% | 7.2% |