Identity Matrix vs. Instantly
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Identity Matrix | Instantly |
|---|---|---|
| Avg. rating | 5.0 | 4.8 |
| Total reviews | 26 | 4,161 |
| Review growth (QoQ) | — | -55.8% |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 11 |
| Best category rank | #30 in Visitor Identification | #2 in Email Deliverability |
| Small Business | 76.9% | 94.8% |
| Mid-Market | 23.1% | 5.0% |
| Enterprise | 0.0% | 0.2% |