HubSpot vs. Demandbase
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | HubSpot | Demandbase |
|---|---|---|
| Avg. rating | 4.4 | 4.4 |
| Total reviews | 38,053 | 2,020 |
| Review growth (QoQ) | +273.3% | -67.2% |
| Products on G2 | 12 | 1 |
| Categories covered | 63 | 20 |
| Best category rank | #1 in Marketing Automation | #2 in Account-Based Advertising |
| Small Business | 56.5% | 19.9% |
| Mid-Market | 38.2% | 48.0% |
| Enterprise | 5.3% | 32.1% |