Hootsuite vs. Sprout Social
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Hootsuite | Sprout Social |
|---|---|---|
| Avg. rating | 4.3 | 4.4 |
| Total reviews | 7,933 | 7,863 |
| Review growth (QoQ) | -72.4% | +69.4% |
| Products on G2 | 4 | 4 |
| Categories covered | 8 | 11 |
| Best category rank | #1 in Social Media Management | #1 in Social Media Listening Tools |
| Small Business | 58.3% | 44.1% |
| Mid-Market | 28.9% | 38.1% |
| Enterprise | 12.8% | 17.8% |