Hootsuite vs. Brandwatch
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Hootsuite | Brandwatch |
|---|---|---|
| Avg. rating | 4.3 | 4.2 |
| Total reviews | 7,933 | 1,717 |
| Review growth (QoQ) | -72.4% | -95.5% |
| Products on G2 | 4 | 2 |
| Categories covered | 8 | 8 |
| Best category rank | #1 in Social Media Management | #1 in Brand Intelligence |
| Small Business | 58.3% | 32.0% |
| Mid-Market | 28.9% | 37.9% |
| Enterprise | 12.8% | 30.1% |