HG Insights vs. Demandbase
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | HG Insights | Demandbase |
|---|---|---|
| Avg. rating | 4.3 | 4.4 |
| Total reviews | 485 | 2,020 |
| Review growth (QoQ) | +800.0% | -67.2% |
| Products on G2 | 2 | 1 |
| Categories covered | 8 | 20 |
| Best category rank | #21 in Lead Scoring | #2 in Account-Based Advertising |
| Small Business | 13.2% | 19.9% |
| Mid-Market | 48.3% | 48.0% |
| Enterprise | 38.4% | 32.1% |