Gusto vs. ADP
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Gusto | ADP |
|---|---|---|
| Avg. rating | 4.6 | 4.4 |
| Total reviews | 14,835 | 12,800 |
| Review growth (QoQ) | -30.8% | -5.4% |
| Products on G2 | 2 | 21 |
| Categories covered | 10 | 34 |
| Best category rank | #1 in Time & Attendance | #1 in Core HR |
| Small Business | 84.2% | 57.2% |
| Mid-Market | 15.4% | 32.0% |
| Enterprise | 0.4% | 10.7% |