GBG vs. Smarty
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | GBG | Smarty |
|---|---|---|
| Avg. rating | 4.5 | 4.6 |
| Total reviews | 56 | 355 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 1 |
| Categories covered | 6 | 2 |
| Best category rank | #12 in Address Verification | #1 in Address Verification |
| Small Business | 50.0% | 50.6% |
| Mid-Market | 28.6% | 39.0% |
| Enterprise | 21.4% | 10.5% |