G2 Vendor Directory

Smarty

#1 in Address Verification

Provo, Utah

1

Products on G2

355

Total reviews

4.6

Avg. star rating

  • Smarty ranks #1 in Address Verification.
  • Smarty's 1 product span 2 categories on G2.
  • Small Business is the largest segment among reviewers, at 50.6%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Smarty's products.

Page views and citations · Smarty

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Google

17 switched
2

Melissa

4 switched
3

Amazon Web Services (AWS)

1 switched
4

Semaphore

1 switched
5

Blackbaud

1 switched

Losing to

Based on reviewers of other products who said they switched from Smarty.

1

Lob.com, Inc.

1 switched
2

Allies Computing

1 switched

Key stats

—

#1

2

Small Business

2011

150

Provo, Utah

$6.7K

Adoption by company size

SegmentShare of reviews
Small Business50.6%
Mid-Market39.0%
Enterprise10.5%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q4584.8
2025 Q115.0
2025 Q215.0
2025 Q4154.6
2026 Q114.5
2026 Q3384.6