G2 Vendor Directory

FunnelStory vs. HubSpot

Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.

FunnelStory

Los Altos, US

HubSpot

Cambridge, Massachusetts, United States

MetricFunnelStoryHubSpot
Avg. rating4.84.4
Total reviews1338,053
Review growth (QoQ)—+273.3%
Products on G2112
Categories covered463
Best category rank#61 in Sales Analytics#1 in Marketing Automation
Small Business33.3%56.5%
Mid-Market66.7%38.2%
Enterprise0.0%5.3%