Friendbuy vs. Smile.io
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Friendbuy | Smile.io |
|---|---|---|
| Avg. rating | 4.3 | 4.6 |
| Total reviews | 59 | 471 |
| Review growth (QoQ) | — | +91.7% |
| Products on G2 | 1 | 1 |
| Categories covered | 3 | 2 |
| Best category rank | #17 in Customer Advocacy | #1 in Loyalty Management |
| Small Business | 36.2% | 92.5% |
| Mid-Market | 62.1% | 7.3% |
| Enterprise | 1.7% | 0.2% |