FreshDirect vs. Instacart
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | FreshDirect | Instacart |
|---|---|---|
| Avg. rating | 4.3 | 4.3 |
| Total reviews | 10 | 98 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 2 |
| Categories covered | 1 | 2 |
| Best category rank | #5 in Grocery Delivery | #1 in Grocery Delivery |
| Small Business | 80.0% | 67.3% |
| Mid-Market | 20.0% | 20.4% |
| Enterprise | 0.0% | 12.2% |