Fathom Analytics vs. Funnel
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Fathom Analytics | Funnel |
|---|---|---|
| Avg. rating | 4.7 | 4.5 |
| Total reviews | 21 | 293 |
| Review growth (QoQ) | — | +9500.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 3 |
| Best category rank | #58 in Digital Analytics | #7 in ETL Tools |
| Small Business | 78.9% | 41.9% |
| Mid-Market | 15.8% | 43.0% |
| Enterprise | 5.3% | 15.1% |