El Toro vs. Amazon
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | El Toro | Amazon |
|---|---|---|
| Avg. rating | 4.1 | 4.5 |
| Total reviews | 18 | 918 |
| Review growth (QoQ) | -100.0% | -10.0% |
| Products on G2 | 1 | 12 |
| Categories covered | 3 | 11 |
| Best category rank | #16 in Other Digital Advertising | #2 in Payment Processing |
| Small Business | 72.2% | 56.0% |
| Mid-Market | 22.2% | 30.6% |
| Enterprise | 5.6% | 13.4% |