Dun & Bradstreet vs. ZoomInfo
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Dun & Bradstreet | ZoomInfo |
|---|---|---|
| Avg. rating | 4.3 | 4.5 |
| Total reviews | 1,557 | 12,989 |
| Review growth (QoQ) | -33.3% | -4.8% |
| Products on G2 | 6 | 4 |
| Categories covered | 23 | 35 |
| Best category rank | #2 in Financial Analysis | #1 in Sales Intelligence |
| Small Business | 40.6% | 22.9% |
| Mid-Market | 31.7% | 52.1% |
| Enterprise | 27.6% | 25.0% |