DoubleVerify vs. Impact
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | DoubleVerify | Impact |
|---|---|---|
| Avg. rating | 4.1 | 4.4 |
| Total reviews | 78 | 2,803 |
| Review growth (QoQ) | — | -32.7% |
| Products on G2 | 3 | 3 |
| Categories covered | 6 | 16 |
| Best category rank | #21 in Other Digital Advertising | #1 in Influencer Marketing Platforms |
| Small Business | 43.6% | 77.5% |
| Mid-Market | 44.9% | 17.4% |
| Enterprise | 11.5% | 5.0% |