DirectIQ vs. Kit
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | DirectIQ | Kit |
|---|---|---|
| Avg. rating | 4.4 | 4.4 |
| Total reviews | 41 | 236 |
| Review growth (QoQ) | -100.0% | -78.6% |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 1 |
| Best category rank | #120 in Email Marketing | #24 in Email Marketing |
| Small Business | 59.0% | 92.3% |
| Mid-Market | 28.2% | 6.0% |
| Enterprise | 12.8% | 1.7% |