Cision vs. Hootsuite
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Cision | Hootsuite |
|---|---|---|
| Avg. rating | 3.9 | 4.3 |
| Total reviews | 2,391 | 7,933 |
| Review growth (QoQ) | -13.0% | -72.4% |
| Products on G2 | 4 | 4 |
| Categories covered | 8 | 8 |
| Best category rank | #2 in PR CRM | #1 in Social Media Management |
| Small Business | 48.5% | 58.3% |
| Mid-Market | 34.3% | 28.9% |
| Enterprise | 17.2% | 12.8% |