Built vs. Gusto
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Built | Gusto |
|---|---|---|
| Avg. rating | 4.6 | 4.6 |
| Total reviews | 107 | 14,835 |
| Review growth (QoQ) | — | -30.8% |
| Products on G2 | 1 | 2 |
| Categories covered | 5 | 10 |
| Best category rank | #18 in Workforce Planning | #1 in Time & Attendance |
| Small Business | 56.6% | 84.2% |
| Mid-Market | 39.6% | 15.4% |
| Enterprise | 3.8% | 0.4% |