Blue Marble vs. Smarty
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Blue Marble | Smarty |
|---|---|---|
| Avg. rating | 4.3 | 4.6 |
| Total reviews | 30 | 355 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 1 |
| Categories covered | 2 | 2 |
| Best category rank | #48 in GIS | #1 in Address Verification |
| Small Business | 33.3% | 50.6% |
| Mid-Market | 40.0% | 39.0% |
| Enterprise | 26.7% | 10.5% |