Backstory vs. Substrata
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Backstory | Substrata |
|---|---|---|
| Avg. rating | 4.5 | 4.9 |
| Total reviews | 630 | 1,132 |
| Review growth (QoQ) | -100.0% | -31.9% |
| Products on G2 | 1 | 1 |
| Categories covered | 9 | 6 |
| Best category rank | #10 in Customer Revenue Optimization | #4 in Revenue Operations & Intelligence (RO&I) |
| Small Business | 10.7% | 44.3% |
| Mid-Market | 35.0% | 39.8% |
| Enterprise | 54.4% | 15.9% |