Backlight vs. Canto
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Backlight | Canto |
|---|---|---|
| Avg. rating | 4.3 | 4.4 |
| Total reviews | 119 | 1,821 |
| Review growth (QoQ) | -100.0% | +6.4% |
| Products on G2 | 3 | 1 |
| Categories covered | 12 | 3 |
| Best category rank | #1 in Screenwriting | #2 in Digital Asset Management |
| Small Business | 75.4% | 32.4% |
| Mid-Market | 20.3% | 49.7% |
| Enterprise | 4.2% | 17.9% |